Dickenson-Seagull IR recently won a contract from Vakrangee Softwares Ltd., to provide its specialised service and domain expertise in Investor Relations, Corporate Communications, Corporate Reporting and Branding. A holistic approach in communications was taken to explain the Company’s new business model.

Vakrangee Softwares Ltd. is a Mumbai-based BFSI company engaged in providing of related services to India’s unbanked and under-banked population. Vakrangee also creates the back-end for assimilating and processing data and enabling effective interaction between the Government and citizens.

DEFINING VAKRANGEE
Vakrangee is a technology driven company, focusing on creating India’s largest network of last-mile retail points-of-sale, to potentially enable every Indian to seamlessly benefit from financial inclusion, Government programmes and from a wider access to basic goods and services.

As a part of Financial Inclusion Initiative, Vakrangee has received a mandate by the Finance Ministry and RBI to set up 50,000 Ultra-Small Bank (USB) branches exclusively in the states of Rajasthan, Delhi and Maharashtra. The Company is allowed to also offer G2C (Government to Citizen) as well as B2C (Business to Consumer) services at these Outlets resulting into Exclusive Retail outlets. Thus, the company would leverage its vast network of retail access points to deliver real-time BFSI services, G2C services and B2C services to the unserved rural, semiurban and urban markets.

ENGAGING DICKENSON
Vakrangee has engaged the services of Dickenson to apply its multiple competencies in Investor Relations, Corporate Communications, Corporate Reporting and Branding. Besides the typical Investor Relation functions, Dickenson’s scope of work for Vakrangee includes redefining the company’s branding language, redesigning its website and implementing an effective IR Program. Gradually, Dickenson shall also be involved in its corporate communication functions by helping them produce the next year’s Annual Report.

AN INTEGRATED APPROACH
Vakrangee is in an extremely exciting space, owing to a complete transformation in its business model, which has drastically changed from being just an IT company to India’s largest micro-branch retailer. Hence, an integrated approach to enable an effective two-way communication between the company and the financial community has become necessary. The need is to reposition the company in the eyes of stakeholders and investors. We, at Dickenson, are glad to be a part of this exciting story and foresee the company to become a major player taking part in the financial inclusion of India’s rural population.

THE ‘INVESTOR RELATIONS’ ROLL-OUT
This IR mandate of Vakrangee is a classic example of how a company can effectively leverage multiple competencies of the Dickenson Group by establishing a holistic approach towards corporate and investor communications and connecting with the audience better. We bring to the table not just our Investor Relations capabilities, but also our domain expertise in the functions of Corporate Communications and Branding. With a holistic approach on implementing varied layers of communication, we hope to contribute significantly to expressing Vakrangee’s success story.

Conclusion :
The Vakrangee mandate is a case in which Dickenson’s entire skill-sets are being used. This showcases Dickenson’s unique capabilities beyond the IR function, which when combined with IR become quite potent.

- IR Connect
Editorial Team